How to Give Your Sales Team Better Leads
"These are the new leads. You don't get them. Leads are for closers." In the movie Glengarry Glen Ross, the leads are gold. They are qualified leads. The job of the sales team is to close the leads....
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4 Marketing Activities to Outsource and Why
Marketing Teams Work Many Roles Strategic Thinker. Communicator. Writer. Website manager. SEO expert. Designer....
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Your Sales Team Needs a Marketing Budget
Your sales team used to thrive on driving the sales process. Your salesperson had the intel that prospects needed. Sales called, prospects listened, and your revenue increased with each closed deal. Today, B2B sales teams in every industry have hit a...
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How a Marketing Agency Can Improve Your Marketing ROI
Marketing’s role in business is becoming increasingly important because the sales process has changed. But for many businesses, it’s hard to see the ROI that the in-house marketing team produces. Why isn’t the in-house marketing team generating the ...
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Make Bold Blog Content With These 5 Smart Tips
Many people struggle to get into the right mindset to write a business blog. Yet, they realize that producing content regularly will help to build their business. Changing your mindset to write a business blog like you were writing an informal essay ...
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Caller ID Has Changed Sales: You Can’t Close a Lead You Can’t Reach
You Can't Close a Lead You Can't Reach Sales used to focus on “Dialing for Dollars.” This mantra meant sales was just a numbers game. The more people you talked to, the more you closed. Productivity was measured by the number of calls and conversion ...
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CM 101: Offers: The Next Step in Content Marketing
What Gated Content Is and Why You Need It Without offers, you are not content marketing; you’re just producing content. Great content will get your brand out there. Great offers will bring in leads and eventually, sales. In this post we will discuss:...
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CM 101: Video: The New King of Content
They say that content is king, well video is the king of them all What is the quickest way to establish trust and communicate with a visitor to your website? The answer is everywhere but seemingly absent on so many websites. Nothing is more brilliant...
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CM 101: Infographics: How to Stand out in a Sea of Words
Two million blog posts are written EVERY DAY! What if there were a way to make your content stand out and cut through the noise? Here’s a hint: your brain thinks in images, not letters and words. When communicating with an audience, take advantage of...
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CM 101: Why Email Newsletters Win
Your inbox is packed. You lose important emails and they just never stop coming! Email sucks. Some marketers ignore email as a platform because they think prospects are inundated. They go to social media channels like Twitter and LinkedIn instead to ...
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